2023
MARKETING OPPORTUNITIES
As we enter the new year, we look back on a transformational year at Global Travel Collection UK. In 2022, we continued our steady growth of highly vetted, new independent advisors who joined GTC UK. This sustained growth is hugely attributable to our outstanding partners. Your support has been instrumental to the evolution of GTC UK and will continue to drive the growth of our network, and partnership opportunities we are creating within the travel industry.
We also hosted London’s first SELECT Marketplace at our St Martin’s Lane office, which brought together so many of our valued industry partners and independent travel advisors across leisure, corporate and entertainment sectors.
Going from strength to strength into 2023, we are investing in technology and additional support tools for our advisors, which will enable our business to work more seamlessly. We will also be implementing an Advisor Success program to drive professional development and overall business success. As a leader in the travel industry, we hope to further build on our performance last year and provide optimal collaborative opportunities for you and our luxury travel advisors. I’m delighted to share the incredible engagement opportunities we have to offer for the year ahead.
All the best,
Managing Director
DEAR PARTNERS,
Jason Oshiokpekhai,
ABOUT GLOBAL TRAVEL COLLECTION
Global Travel Collection (GTC) is the world’s most extensive collection of international luxury travel agencies, including the well-established networks of Protravel International, Tzell Travel Group, and Colletts Travel, as well as Andrew Harper, In the Know Experiences, All Star Travel Group and R. Crusoe & Son.
Our agencies’ 1,500 GTC advisors are industry leaders, providing premier travel services to leisure travellers, corporate executives and the entertainment industry. The combined global reach and leverage translates into value, recognition and preferential treatment for its world travellers.
PARTNER WITH US FOR 2023
Tap into our unparalleled reputation as a selling powerhouse
Attain noticeable increases in production and return on investment
Reach the most well-traveled, affluent clients in the country
Collaborate with luxury travel agencies that reach multi-billion dollars in annual sales through working with industry-leading digital demand, acquisition and analytics experts
Engage in award-winning marketing platforms recognized as among the most effective in the travel industry
Reinforce brand awareness and loyalty, effectively position new and independent products and build on existing relationships by highlighting special announcements and offers
Drive affluent customer acquisition through engaging and compelling content delivered via a sophisticated multi-channel promotion strategy
Tap into our unparalleled reputation as a selling powerhouse
Attain noticeable increases in production and return on investment
Reach the most well-traveled, affluent clients in the country
Collaborate with luxury travel agencies that reach multi-billion dollars in annual sales through working with industry-leading digital demand, acquisition and analytics experts
Engage in award-winning marketing platforms recognized as among the most effective in the travel industry
Reinforce brand awareness and loyalty, effectively position new and independent products and build on existing relationships by highlighting special announcements and offers
Drive affluent customer acquisition through engaging and compelling content delivered via a sophisticated multi-channel promotion strategy
Improved and Enhanced Marketing Opportunities
As a Global Travel Collection partner, you have access to event and marketing opportunities.
These strategically packaged opportunities are your conduit to reaching our network of esteemed advisors and their high-end clients.
For 2023, we’re making it easier than ever to reach our advisors and their clients, with comprehensive tactics that enable partners to reach our entire family of brands.
Click below to explore our 2023 Marketing & Event opportunities:
Additionally, we offer ways to engage with specific brands in ways unique to their business.
Click below to discover marketing opportunities with In The Know Experiences and Andrew Harper GTC US:
Hotel group partner features
X
Partner Feature
X
Reach our network of influential advisors with an exclusive email dedicated to your brand. These monthly email blasts are designed to educate our travel advisors about your brand/product(s) and to present special incentives, enhanced commissions, new openings, Business Development Manager (BDM) contact names and other essential information aimed at travel professionals.
Hotel group partner features
X
Our B2B marketing opportunities allow you to educate and inspire our extensive network of travel advisors to develop a better understanding of your products.
AVAILABLE
OPPORTUNITIES
ADVISOR ENGAGEMENT
£6,500
£4,000
HOTEL
PARTNER OF THE MONTH
CRUISE
Global Travel Collection is excited to offer the following UK-focused engagement opportunities in one comprehensive package to raise the profile and increase production of your brand/product/property with our skilled travel advisors and their valued clients. With our dedicated UK Global Travel Collection team, you will work together to promote your brand through both B2B and B2C channels.
- One email campaign to UK Advisors each week
- Prominent Media Spot in London Offices - 101 St Martins Lane and Colletts Office
- 2 x 45 Mins Recorded/Live Webinars
- UK Intranet Banner Ad - for one month
Premium Positions – Full Page
NEW FOR 2023
X
- 1st Ad / Right-Hand Side: $15,375
- Table of Contents Page / Right-Hand Side
- 1st Page: $12,810
- 2nd Page: $12,550
- Inside Back Cover: $12,810
- Guaranteed 1st Third of Book: $11,250
Special Inaugural Rates
NEW FOR 2023
X
Full Page
$10,250
2-Page Spread
$17,450
- One email campaign to UK Advisors each week
- Prominent Media Spot in London Offices - 101 St Martins Lane and Colletts Office
- 2 x 45 Mins Recorded/Live Webinars
- UK Intranet Banner Ad - for one month
hotel group partner feature
Reach our network of influential advisors with an exclusive email dedicated to your brand. These monthly email blasts are designed to educate our travel advisors about your brand/product(s) and to present special incentives, enhanced commissions, new openings, Business Development Manager (BDM) contact names and other essential information aimed at travel professionals.
£1,000
Retail Value: $7,000
Preferred Partner Rates
OPTION One
$5,000
- Weekly Email listing - announcing theme day participant
- Theme Webinar & Agent Training Materials
- Partner Feature
- GTC.com Promotion Page
Option One
Option Two
Option Three
Option Four
Option Five
Preferred Partner Rates
Retail Value: $9,500
OPTION TWO
$7,500
- Weekly Email listing - announcing theme day participant
- Theme Webinar & Agent Training Materials
- Partner Feature
- GTC.com Promotion Page
- SOAR Multi-Partner Feature
Option One
Option Two
Option Three
Option Four
Option Five
Preferred Partner Rates
Retail Value: $14,500
OPTION Three
$10,000
- Weekly Email listing - announcing theme day participant
- Theme Webinar & Agent Training Materials
- Partner Feature
- GTC.com Promotion Page
- SOAR Multi-Partner Feature
- Website content + Social Media post
Option One
Option Two
Option Three
Option Four
Option Five
Preferred Partner Rates
Retail Value: $16,500
OPTION Four
$14,500
- Weekly Email listing - announcing theme day participant
- Theme Webinar & Agent Training Materials
- Partner Feature
- Intranet Banner Ad
- GTC.com Promotion Page
- SOAR Multi-Partner Feature
- Website content + Social Media post
Option One
Option Two
Option Three
Option Four
Option Five
Preferred Partner Rates
Retail Value: $24,500
OPTION FIVE
$20,000
- Weekly Email listing - announcing theme day participant
- Theme Webinar & Agent Training Materials
- Partner Feature
- GTC.com Promotion Page
- SOAR Multi - Partner Feature
- Website content + Social Media Posts
- Inclusion in Theme Immersion Digital Guide
Option One
Option Two
Option Three
Option Four
Option Five
Reach our network of influential advisors with an exclusive email dedicated to your brand. These monthly email blasts are designed to educate our travel advisors about your brand/product(s) and to present special incentives, enhanced commissions, new openings, Business Development Manager (BDM) contact names and other essential information aimed at travel professionals.
£500
PARTNER
FEATURE
The newly launched Global Travel Collection intranet, acts as the primary search engine for our 1,500 travel advisors. This powerful tool equips them with access to partner contacts and contracts all while staying informed on the latest incentives and news.
We are offering our partners prime real estate on the Global Travel Collection intranet for 30 days to showcase and therefore inspire our advisors with information they can present to their clients. We limit to two slots per month to ensure your offer can get the utmost visibility and even more exposure for you.
INTRANET
BANNER ADS
£600
Webinars are a personal way to allow advisors to put a face to your name and learn about your various programs through our Q&A sessions. In these Zoom events, we arrange for one of our executives to host and lead the conversation where your chosen representative can share relevant company updates and promotions. Our webinar opportunity includes two corresponding email campaigns—an invitation and a debrief with a recording. This same recording will also be made available to our advisors through our intranet for later viewing.
PARTNER
WEBINARS
£600
$15,000
$10,000
$5,000
- SOAR Campaign, Brand Immersion Guide & posted on GTC Website
- SOAR Campaign
- Advisor Webinar & Training
Enrich your partner of the month package with these additional components available to add to your package:
Maximize your partner of the
month exposure
NEW FOR 2023
Partner of the Month
Marketing Tactic Examples
Protravel, Tzell Travel and Colletts are providing you with opportunities to tell your brand story to our network of advisors as well as potential clients in our first B2B/B2C content partnerships. Through these partnerships, we use marketing strategies to promote your brand as a recommended partner with custom-produced content and editorial storytelling that will both drive our website and promote your product through multiple marketing channels.
- SOAR ADVERTORIAL ............................ £2,500
- FLY FEATURE INCLUSION ........................ £500
- SOCIAL MEDIA ........................................ £500
CONSUMER ENGAGEMENT
AVAILABLE
OPPORTUNITIES
Global Travel Collection’s client-facing leisure email newsleter, SOAR, has a distribution to more than 75,000 client households and an open-rate of more than 35% (24% industry average).
SOAR has built its success around the organic nature of its content, and we are now proud to offer an advertorial SOAR space to our luxury travel partners. Operating as a bi-weekly Friday campaign, SOAR will have one advertorial slot available per month reaching 100,000 households...and growing.
SOAR ADVERTORIAL
£2,500
Distributed to top active corporate clients and their advisors on the 15th of each month, Global Travel Collection’s mobile-friendly monthly newsletter includes information of use and interest to our corporate travelers. These offerings are a great opportunity to reach out to affluent clients who rely on us for their business travel and introduce them to our amazing partners.
FLY FEATURE INCLUSION
£500
Leverage GTC UK social platforms to grow interest and engagement in your brand, your products, and spread the word about exclusive offers. We invite our valued partners to join us on our LinkedIN and Instagram accounts for one week, and take advantage of sharing:
- 2 static posts
- 2 reels
Social media
£500
Don’t miss out on the opportunity to collaborate with us on social to amplify and extend your reach!
Instagram Followers: 2,550
Engaged audience: 59.5 % Women 40.4% Men
Top Age range: 35 – 44
LinkedIn Followers: 1,700
Engagement rate: 28.9 %
Click-through rate: 16.7%
Our hosted events provide the opportunity for you to develop relationships and regularly connect with our extensive network of travel advisors.
- ELEVATE CONFERENCE ........ AVAILABLE NOW
- FAM TRIPS ............................... COMING SOON
- SUNDAYS IN THE CITY ............ COMING SOON
- UK BRANCH EVENT ............... COMING SOON
EVENT MARKETING
AVAILABLE
OPPORTUNITIES
Our hosted events provide the opportunity for you to develop relationships and regularly connect with our extensive network of travel advisors.
- HOTEL PARTNER OF THE MONTH UK ................................... £6,500
- AIR PARTNER OF THE MONTH UK ......................................... £4,000
- FEATURE WEEK UK ................................................................. £1,850
- THE “COLLETTS” GOLD PACKAGE ........................................ £3,500
- THE “COLLETTS” sILVER PACKAGE ....................................... £2,200
- THE “COLLETTS” BRONZE PACKAGE ................................... £1,500
PARTNERSHIP PACKAGES
AVAILABLE
OPPORTUNITIES
Feature your company on the newly redesigned Global Travel collection website and on Global Travel Collection's social media profiles.
$5,000
Website content + Social Media Posts
CONSUMER ENGAGEMENT
NEW FOR 2023
Collaborating with our dedicated UK Global Travel Collection team, you can schedule one of two slots per month to feature your brand and/or incentive for five business days to our UK advisors. Feature Week starts Monday morning when the introduction email is sent and concludes with an exciting giveaway that generates excitement across our UK advisor community. This omnichannel package will not disappoint!
UK PARTNER FEATURE WEEK
£1,850
THE “COLLETTS” PACKAGES
The “Colletts” Package provides both advisor and consumer-facing exposure for our partners! Dress up Colletts office storefront display with your brand for one month giving you visibility to passers by, clients and advisors. During the same month, build relationships with Colletts advisors through a 30-minute partner webinar and a one-month intranet banner ad across UK sites linking to a respective advisor incentive or consumer offer.
- Guest speaker on Colletts Travel Monthly Advisor call
- Email Campaign x 1
- Double spread page in Travel Tek e-brochure – distributed to Colletts & Colletts Collection team
- Hotspot for 1 month in Travel Tek – Landing page + priority by destination
- Media advertisements on Colletts Screens
- Instagram & Facebook Posts on all GTC Channels
GOLD PACKAGE
£3,500
SUMMARY
THE 'COLLETTS'
- Email Campaign x 1
- Hotspot in Travel Tek Online Platform - 2 weeks
- Media advertisements on Colletts Screens - Hendon - 2
- weeks Instagram and Facebook Posts on all GTC Channels
SILVER PACKAGE
£2,200
SUMMARY
THE 'COLLETTS'
- Coverage on the Colletts consumer-facing storefront display
- Intranet banner ad on UK sites attached to an exclusive advisor incentive or consumer offer
- Partner webinar with Colletts advisors
- Hotspot in Travel Tek Online Platform for 1 week - Landing Page
THE 'COLLETTS'
BRONZE PACKAGE
£1,500
SUMMARY
Reach our network of influential advisors with an exclusive email dedicated to your brand. These email blasts are designed to educate our travel advisors about your brand/product(s).
$2,500
Partner Feature Email
ADVISOR ENGAGEMENT
• Launching Spring 2023 with quarterly frequency.
• Luxury travel focus. Cutting-edge design. A category-disrupting product.
• Mailed to 100,000 top leisure and C-suite corporate clients.
• Beautiful. Collectible. Archival-quality paper.
• Our editors are proven leaders in luxury travel journalism.
• Advertisers are asked to submit modern, minimalist creative that features your brand personality and story – ads with promotional offers will not be accepted.
NEW! LUXURY LIFESTYLE MAGAZINE
- Launching Spring 2023 with quarterly frequency.
- Luxury travel focus. Cutting-edge design. A category-disrupting product.
- Mailed to 100,000 top leisure and C-suite corporate clients.
- Beautiful. Collectible. Archival-quality paper.
- Our editors are proven leaders in luxury travel journalism.
Advertisers are asked to submit modern, minimalist creative that features your brand personality and story – ads with promotional offers will not be accepted.
2023 MARKETING OPPORTUNITIES